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Generational Marketing Project

Application used: Photoshop/Illustrator 

Overview 

This project involved branding either a line of baby diapers or a line of beverages aimed at either Gen Y’ers or Gen Z’ers. We were required to create a name, logo, and advertisement. Additionally, the project included developing personas for our target audience, defining a brand strategy, and selecting brand colors. My idea was to create a healthy energy drink specifically for Gen Z'ers.

Logo Process

The first stages consisted of sketching out potential logos on paper that we would later digitize in Illustrator. The biggest challenge was trying to create a logo that would translate your message without being too difficult to understand. 

Visual Poster Final Process

After digitizing the logos, the next step was to create a visual poster showcasing the final product featuring the completed logo. I designed multiple posters: one focused on a single bottle, while another highlighted several bottles to promote various flavors of the beverage. The posters were intended to display the product in an urban setting.

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